Where Are Asics Shoes Made? The Complete Breakdown

Meta-description: Discover the fascinating journey of Asics shoes from design to production. Explore the global locations where Asics shoes are made and the brand’s commitment to quality and sustainability.

From the sports ground to the catwalk, Asics shoes have been setting the pace for design, comfort, and durability for over seven decades. But the question that pops up frequently, and one that we’re tackling today, is: Where are Asics shoes made?

Let’s unravel this step by step, shall we?

Where Are Asics Shoes Made?

Founded in Kobe, Japan, in 1949, Asics has remained true to its roots, with a significant portion of its shoe manufacturing still based in Japan. However, as the brand has expanded, so too have its production locations. While the “Made in Japan” tag is still a badge of honor, Asics shoes are now also produced in various locations across the globe.

Japan: The Heart of Asics

Asics’ main factory is located in Kobe, Japan. High-end, technical running shoes, such as the MetaRun, are proudly produced in this plant. If you ever wondered where those top-notch Asics shoes come from, the answer lies in the skilled craftsmanship of this factory.

Expansion to Vietnam and Indonesia

As the brand grew, Asics established factories in Vietnam and Indonesia. These facilities mainly focus on producing some of the more affordable shoe ranges. So, if you’ve picked up an Asics shoe that doesn’t break the bank, it’s highly likely it was made in one of these locations.

A Peek into Asics Shoe Production

Ever wondered how your favorite pair of Asics shoes came into existence? The production process is as intriguing as the final product.

Designing: A Fusion of Tradition and Technology

Asics blends its Japanese heritage with modern technology to design shoes that meet the needs of athletes and fashionistas alike. The designing process starts in Kobe, Japan, where a dedicated team of professionals combines cutting-edge tech with traditional techniques to create innovative designs.

Manufacturing: An Unyielding Focus on Quality

Asics places a strong emphasis on quality during manufacturing. Each Asics shoe undergoes rigorous checks before it leaves the factory. Every stitch, every material, and every design aspect is scrutinized to ensure it meets the company’s high-quality standards.

Asics and Sustainability: A Global Commitment

As a global brand, Asics is conscious of its environmental impact and is committed to sustainability.

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Responsible Manufacturing

Asics ensures that all its factories, whether in Japan, Vietnam, or Indonesia, adhere to strict environmental regulations. The company continuously works on reducing its carbon footprint through efficient energy use and waste management.

Use of Sustainable Materials

Asics is dedicated to using sustainable materials in its shoe production. The brand is moving towards using more recycled materials and less harmful chemicals, contributing to the overall well-being of the planet.

Asics vs. the Competition

How does Asics’ production process stand out in the crowded athletic shoe market?

Quality over Quantity

Unlike other athletic shoe brands that may prioritize quantity, Asics focuses on quality. The brand has maintained its reputation by consistently producing high-quality shoes that meet the expectations of its customers.

Pioneering Innovation

Asics isn’t afraid to push the envelope when it comes to innovation. The brand continually integrates new technologies into its shoe production to enhance comfort, improve performance, and increase durability.


  1. Where are Asics shoes made? Asics shoes are made in multiple locations worldwide, with significant production facilities in Japan, Vietnam, and Indonesia.
  2. Are all Asics shoes made in Japan? No, while Asics was founded and still operates a significant factory in Japan, they also have manufacturing facilities in Vietnam and Indonesia.
  3. How does Asics maintain quality across different production locations? Asics ensures consistent quality by adhering to rigorous quality control standards across all its manufacturing facilities. Each shoe undergoes stringent checks before it is shipped out.
  4. Are Asics shoes sustainably made? Yes, Asics is committed to sustainability. It enforces strict environmental regulations across its factories and uses increasingly sustainable materials in its shoes.
  5. How does Asics stand out from other athletic shoe brands? Asics stands out by prioritizing quality over quantity and pioneering innovation. Its shoes are known for their durability, comfort, and performance.
  6. What kind of technology does Asics use in shoe production? Asics uses traditional techniques and modern technology in its shoe production, ensuring a perfect blend of heritage and innovation in each pair.

In conclusion, Asics shoes are made across the globe, combining the brand’s rich Japanese heritage with modern technological advances. Regardless of where they are made, each pair of Asics shoes embodies the brand’s unwavering commitment to quality, innovation, and sustainability. So the next time you slip into your Asics shoes, you’ll know their fascinating journey to reach your feet.

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