Should You Polish Brand New Shoes?

From sneakers to stilettos, shoes define our style and personality. But the real question is, should you polish brand new shoes? Stick around as we explore the world of shoe care, the science behind shoe polishing, and why it could be the secret to keeping your new kicks looking fresh off the shelf!

Why Shoe Matter: First Impressions

The Significance of a Well-Polished Shoe

You’ve heard the saying, “you can tell a lot about a person by their shoes”. And it’s true! A study from the University of Kansas found that people could accurately judge a stranger’s age, gender, income, and other personal characteristics just by looking at their shoes.

The Impact of Brand New Shoes

A brand new shoe can create a powerful first impression. The vibrant colors, unscuffed soles, and crisp edges are immediately noticeable. But with a touch of polish, your shoes can gleam even brighter, making a bold statement right out of the box.

Polish Brand New Shoes

Should You Polish Brand New Shoes?

The Common Misconception

Most folks believe that polishing is only for old, worn-out shoes. However, this common belief could lead to the premature demise of your brand new shoes.

Why Brand New Shoes Need Polishing

The short answer is yes, you should polish brand new shoes. Polishing doesn’t just restore faded color and shine but protects the shoe material from dust, dirt, and water. Starting the polishing routine early ensures your shoes are always protected, retaining their ‘new’ look for longer.

The Science Behind Shoe Polishing

Understanding Shoe Material

Understanding the materials used in making shoes can illuminate why brand new shoes might need some polish. Leather, for instance, is a porous material that can dry out if not properly cared for, leading to cracks and creases.

How Polishing Helps

Polishing new shoes replenishes the essential oils in the leather, preventing it from drying out. Moreover, it forms a protective barrier that shields your shoes from environmental elements, thus maintaining their brand new appearance.

Benefits of Polishing Brand New Shoes

Longevity and Durability

When you polish brand new shoes, you’re not only enhancing their appearance but also improving their lifespan. The polish is a barrier against harmful elements, preventing premature wear and tear.

Improved Appearance

Polish can amplify the aesthetic appeal of your brand new shoes. It gives them a lustrous shine, making them look even better than when you first unboxed them.

Correct Way to Polish Brand New Shoes

The Correct Way to Polish Brand New Shoes

Materials Needed

Before you start, ensure you have the following: shoe polish that matches your shoe color, a polishing brush, a clean cloth, and a leather conditioner.

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Step-by-Step Guide

Polishing new shoes is a simple process. Start by cleaning the shoes to remove any dust or dirt. Next, apply a small amount of conditioner to the leather. Once absorbed, apply the polish using a brush or cloth, ensuring even coverage. Finally, buff your shoes for that perfect shine.

Types of Shoe Polish

Cream Polish

Cream polishes penetrate deep into the leather, providing nourishment and a soft shine. They are excellent for maintaining the health of the shoe material.

Wax Polish

Wax polishes give your shoes a hard, mirror-like shine. However, they might not nourish the leather as effectively as cream polishes.

Common Mistakes in Shoe Polishing

Using the Wrong Color Polish

Using a polish color that doesn’t match your shoes can lead to discoloration. Always ensure you use a polish that matches your shoe color.


While polishing is good, overdoing it can create a buildup of polish that can crack and flake off. Less is always more when it comes to shoe polish.

Professional Shoe Polishing Vs. DIY

Professional Shoe Polishing

Professional shoe polishers possess the expertise and specific tools to yield excellent results. They know exactly what products to use and how to use them effectively.

D.I.Y. Shoe Polishing

Polishing shoes at home can also give satisfactory results. With the right tools and polish, you can maintain the look of your brand new shoes without visiting a professional.

Frequently Asked Questions

1. Should you polish brand new shoes?

Absolutely! Polishing brand new shoes helps maintain their appearance and protects them from environmental damage.

2. How often should I polish my shoes?

Typically, you should polish your shoes every two weeks or after wearing them 3-4 times.

3. What type of polish is best for brand new shoes?

Cream polish is ideal for brand new shoes as it nourishes the leather and gives a soft shine.

4. Can I polish other types of shoes apart from leather?

Yes, different types of shoe materials have specific types of polish. It’s crucial to use the correct polish for your shoes.

5. What happens if I don’t polish my brand new shoes?

Not polishing brand new shoes can lead to them losing their ‘new’ appearance faster. It could also lead to premature wear and tear.

6. Can polishing damage my shoes?

Only if done incorrectly. Using the wrong color polish or over-polishing can damage your shoes.


To conclude, should you polish brand new shoes? The answer is a resounding yes. Polishing not only enhances the appearance of your brand new shoes but also extends their lifespan, ensuring they look and feel new for longer. So grab that can of polish and give your brand new shoes the love they deserve!

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